UKNA asked us to design a flyer which would serve as a poster at the same time. The idea is that partners receive the flyer in the mail. Instead of throwing it onto a pile with a 1000 other flyers or directing it at the bin, the flyer can be put on the wall as a poster. The challenge was to represent a 'general idea of Asia', to give information and to be entertaining in the same way.
UKNA (Urban Knowledge Network Asia) is an inclusive network that brings together concerned scholars and practitioners engaged in collaborative research on cities in Asia. Consisting of over 100 researchers from 13 institutes in Europe, China, India and the United States, the Urban Knowledge Network Asia (UKNA) represents the largest academic international network on Asian cities. The UKNA is being funded by a grant awarded by the Marie Curie Actions 'International Research Staff Exchange Scheme' (IRSES) of the European Union.